100% Wind Powered Cafes for a Greener Good Earth
As of Earth Day, April 22, 2008, all Good Earth Cafes will be 100% bullfrogpowered. We will be purchasing clean, renewable power for our 13 cafés from Bullfrog Power™, a leading Canadian provider of 100 per cent green electricity. Good Earth will reduce its environmental footprint by over 500 tonnes of CO2 per year. Now your coffee will be powered by the wind. And you can make the switch too! Purchase a special travel mug from any Good Earth cafe and you can get your first month of Bullfrog Power, free! By choosing Bullfrog, you are helping to displace power from carbon-intensive sources. You're also doing your part to support Alberta's growing renewable power industry. For more information, visit any Good Earth cafe.
A Rare Cup of WOW.
The 100% Organic Bolivian Telmo Cahuana Cup of Excellence coffee is grown on the Pilon Lajas Ecological Reserve. It tastes of a smokey earth, a sparking citrus and lingering acidity, with a clean body and hints of dark chocolate and raisin.
And with our limited supply of Bolivian Telmo Cahuana, you can now experience one of these award winners for yourself. Sure, it won the most prestigious award for coffee in the world, but the real winners get to taste it.
About Good Earth
The first Good Earth Coffeehouse and Bakery opened in Calgary on a hot summer day in 1991. We began with a desire to serve excellent coffee and wholesome, healthful food. In the years since, many other coffee shops have opened, but few have matched the authentic appeal of Good Earth. Now Calgary as well as Red Deer and Edmonton is home to several Good Earth Coffeehouses. While our local company has grown, we have stayed true to our original mission… to be a coffeehouse with good food.
The good food at Good Earth is made-from-scratch from wholesome ingredients. Freshly baked scones and muffins, hearty soups, uncommon sandwiches, delightful salads, and Good Earth’s popular Mac-n-Cheese (the Queen of Comfort Food), are all made fresh in Good Earth’s kitchens every day. Fresh fruit juices, Good Earth’s Granola, refreshing smoothies and frappes round out the menu.
The full espresso menu uses locally roasted coffee beans, for the freshest coffee possible. (Fresher coffee is simply better tasting coffee.) Our coffee is 100% Organic and Shade Grown, grown using techniques that protect biodiversity. We also include Fair Trade beans in all of our coffee. At Good Earth, a friendly, well-trained Barista makes your latte or cappuccino to order, not some automated machine. You’re sure to get a coffee just the way you like it at Good Earth.
Good Earth’s diverse locations express our commitment to communities. Good Earth’s original location is in a friendly urban neighborhood, where many customers walk to the café. Cafes can also be found in shopping centres, on the bike pathways, inside hospitals and libraries, in office towers and at the University of Calgary.
Our Vision and Passion
At Good Earth our Vision inspires our daily life. We believe our lives (yours and ours) will be enriched by the authentic coffeehouse experience we create together.
We conduct our business to build relationships with our customers, our suppliers, and our communities. We believe that a business must be an active participant in its community in every way possible, from buying locally to support other businesses, and working with local non-profit organizations' to support their efforts to improve our community, to responding to our customers' needs on an individual basis. This philosophy guides our day-to-day decisions and interactions.
We take great pride in the relationships we have established with our customers. We have seen romances blossom, engagements announced, families grow, business deals solidified, and social circles expanded in our cafes. Good Earth customers express a sense of ownership to us, telling us that Good Earth is as much their place as it is ours.
We seek out and create strong working relationships with local suppliers. These relationships have meant growth for other entrepreneurs as our company has grown. We believe a strong community of businesses can help build a stronger community in general.
We are active in creating a better community for all. In our company's guiding principles we express our intention of acting in a socially and environmentally responsible manner. At Good Earth, this is not the icing on the cake. This is the cake. Our company is founded on values. Profits are important to us, but they are the result of doing a host of things properly, rather than being the basis of all our decision-making.
Our Guiding Principles
In order to achieve our Vision, we strive to:
- create the highest quality coffees, and great-tasting, wholesome foods for our customers’ health and enjoyment;
- create warm, friendly and thought-provoking coffeehouse environments for customers and staff alike;
- create a happy and healthy work environment, in which people treat each other with honesty and respect;
- conduct ourselves in a socially and environmentally responsible manner, and support others who work to create a better world in which to live.
